Privacy Policy for Marketing Transformers

Introduction

Marketing Transformers (“Marketing Transformers,” “we,” “us,” “our”) respects your privacy. This Privacy Policy (the “Privacy Policy”) describes how we collect, use, disclose, and protect your Personal Information (defined below) and how to exercise any rights you might have with respect to this information. This Privacy Policy governs information we collect through our website and mobile website (collectively, “Site”) and information we collect from you or third parties through any other means to provide our services or perform other business activities (collectively, “Services”).

This Privacy Policy applies only to data collected by Marketing Transformers through the Site and Services and does not apply to our privacy practices with regard to data we process on behalf of companies for whom we perform work (“Clients”). For information about the collection, use, and disclosure of your information by our Clients or by us on behalf of our Clients, please review the relevant Client’s privacy policy.

Please carefully read this Privacy Policy, which is part of our Terms of Use, before using our Site and/or Services. If you do not agree with the Terms of Use and/or this Privacy Policy, you must refrain from using our Site and/or Services. By accessing or using our Site and/or Services, you agree to our use of your information consistent with the Terms of Use and this Privacy Policy.

Changes to This Privacy Policy

We occasionally update this Privacy Policy to reflect changes in our products and services and customer feedback, or if required by applicable laws. When we post changes, we revise the “last updated” date at the top of this statement. Your use of the Site is subject to the then-effective Privacy Policy.

Conflict Between This Policy and Local Laws and Regulations

When local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Policy. In addition, the specific requirements of this Privacy Policy apply only when local laws and regulations permit.

Information We Collect

Personal Information

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

• Identifiers such as name, mailing address, service address, email addresses, phone numbers, social security number, and Marketing Transformers account login information;
• Commercial information such as payment card or bank account information, and the type(s) of service subscribed to;
• Internet or other electronic network activity information such as browsing/search history, IP address, data collected by cookies and similar technologies, device information such as device IDs, specifications, and operating system;
• Geolocation data such as non-precise geographic location indicators from mobile devices, websites, and service addresses;
• Audio, electronic, visual, thermal, olfactory, or similar information such as call recordings, chat transcripts, and email correspondence;
• Professional/employment information such as employer and occupation;
• Inferences drawn from other Personal Information or data that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes, including credit reports and scores; and
• Personal information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above.

Some of the Personal Information listed above may be considered Sensitive Personal Information under relevant privacy laws. This includes Marketing Transformers account login credentials. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.

The type of Personal Information we collect about you may vary based on how you use our Sites and/or Services and your relationship with us.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on our Site (“Usage Data”). For example, each time you use our Site, we may collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Site. Among other things, this data helps us estimate our audience size and usage patterns, recognize you when you return to our Site, store information about your preferences, customize our Site according to your interests, and speed up your searches. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If this information is not capable of being individually associated with you, we treat it as Usage Data.

Communication Recordings

We may record calls and retain the content of text messages, chat transcripts, or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

How We Collect Information

From You

We collect information from you when you use the Site with or without registration, upon registration, and when you use our Services. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Site or Services or we may not be able to fulfill your requested interaction. You are responsible for ensuring the accuracy of the information you submit to Marketing Transformers in connection with your use of the Site. You are also responsible for the use of your password and its use by anyone to whom you disclose it or who obtains it from you.

Third-Party Personal Information Sources

We may collect Personal Information from third-party data sources such as the Clients we serve.

Cookies & Other Automated Tools

Marketing Transformers uses third-party advertising and analytic services to help analyze how you use the Site. Marketing Transformers and these services use “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. Some of the information generated by the cookies about your use of the website (including IP address) is transmitted to service providers and used to evaluate your use of the Site and to compile statistical reports on website activity and audience data for Marketing Transformers. Additionally, these services can be used to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. Google Analytics is one tool we use, and you can learn more by reviewing Google’s Privacy Policy.

You may choose to accept or decline cookies. Most web browsers automatically default to accept them, but you can modify your web browser setting to decline cookies. If you reject cookies by changing your browser settings, then be aware that this may disable some of the functionality on our website.

By registering and using the Services, you consent to Marketing Transformers sending you communications and marketing materials related to services or products provided to you by Marketing Transformers or that may otherwise be of interest to you, including services or products of our partners or third parties. You will have an opportunity to opt-out of receiving marketing communications by following the instructions provided in the communication.

How We Use and Disclose Your Information

Generally

We may use Personal Information for business purposes, such as to:

• Provide you with the Site and Services;
• Service consumer accounts;
• Communicate with you;
• Market products and services to you;
• Evaluate, develop, and improve business operations;
• Perform marketing and other types of research and analytics;
• Develop new or modified products and services;
• Operate information security and anti-fraud programs;
• Comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others;
• Perform day-to-day business operations such as accounting and general management; and
• Respond to governmental and other legal requests.

We use Sensitive Personal Information as follows:

• Marketing Transformers account login information – to permit access to customers’ online accounts, and in connection with our security and anti-fraud programs.

We may also use Personal Information and/or Sensitive Personal Information as described to you at the point of collection, with your consent, or as otherwise required or permitted by applicable laws.

Service Providers

We may disclose your Personal Information to other businesses (“Service Providers”) to provide services to us or on our behalf. Categories of service providers we use include:

• Fulfillment and account servicing vendors, which help us provide products, services and information to you, and service your account or benefits;
• Payment processors, which help us to accept and process the payments for our products/services to you;
• Marketing and communications vendors, which help us market our products/services to you, and conduct outreach campaigns;
• Research and development vendors, which help us develop and improve our products and services;
• Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
• IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
• Professional service firms, which provide accounting, legal, auditing, and other professional services; and
• General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.

We require each Service Provider to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure.

We disclose the following categories of personal information for a business purpose: Identifiers/Contact Information, Commercial information, Internet or other electronic network activity information, geolocation, visual and audio information, and inferences drawn from the above.

Third-Party Selling and Sharing

We do not sell or share (for targeted or cross-context behavioral advertising purposes) your Personal Information to other companies who do not provide services to us.

Other Third-Party Disclosures

We may occasionally disclose your Personal Information to Third Parties, for purposes such as:

• To comply with the law;
• To respond to legal requirements and law enforcement requests;
• To enforce or apply our policies and agreements;
• To protect the rights, property, or safety of us, our employees, contractors, customers, and/or others.

Business Transfers

We may disclose Personal Information as part of a corporate business transaction, such as a merger, acquisition, joint venture, financing, or sale of company assets, including during the diligence process, or in the unlikely event of insolvency, bankruptcy, or receivership.

Aggregated and De-Identified Information

We may share information that has been aggregated or anonymized, such that it cannot reasonably be used to identify you, with third parties, service providers, or our affiliates for any purpose.

How We Protect Your Information

We maintain administrative, technical, and physical safeguards to protect the Personal Information we collect against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, despite our reasonable efforts, no electronic data transmission or storage of information can be guaranteed to be 100% secure. We cannot ensure or warrant the security of any information you transmit to us, and you use the Site and provide us with your information at your own risk.

Your Privacy Rights

Depending on your location and subject to applicable law, you may have the right to:

• Request confirmation of whether we process your Personal Information and request access to such Personal Information;
• Request correction of your Personal Information if it is inaccurate or incomplete;
• Request that we delete your Personal Information, subject to certain exceptions;
• Opt-out of targeted advertising and sales of your Personal Information.

You may exercise your rights by contacting us as described below.

Children’s Privacy

The Site and Services are not intended for or directed to children under 13. If we become aware that we have collected Personal Information from a child under 13, we will take steps to delete such information from our systems.

Links to Third-Party Sites

The Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party sites.

Contact Us

If you have any questions or comments about this Privacy Policy, your Personal Information, our use and disclosure practices, or your consent choices, please contact us.